Mathon’s Pop Up Store
Client
Context
Mathon calls on My Pop Up Store to deploy its new brand identity.
Infos
Services : Scenography / Custom furniture design
The event
Grenoble in the kitchen
Mathon, a brand specializing in culinary utensils, has made many expert and novice chefs alike dream by setting up store in a beautiful Grenoble boutique.
If the brand had already set up ephemeral stores, its objective here was significant: to display its new identity by applying it to a new pop up store concept.
For this, Mathon called on MPUS, which accompanied them in their research and the deployment of their new charter: design and signage, product display, merchandising advice, design and manufacture of custom furniture.
