Top Gun’s Pop Up Store
Client
Context
In the run-up to the release of the second part of the Top Gun saga, the brand called on My Pop Up Store to create a 100% dedicated to the universe of the film Pop Up Store.
Infos
Services : Location scouting / Retail / Scenography / Custom furniture design
Dates : 15/10/2021 to 15/02/2022
The event
Objective Top Gun : Now boarding
It is at 4 Pavée Street, in the historic Marais district, that the American brand TOP GUN chose to install its Parisian pop-up.
My Pop Up Store assisted the brand in the choice of a strategic location, but also in the conceptualization and implementation of a scenography specific to the Top Gun universe. On this basis, our retail department recruited/trained the sales staff and equipped the store with the tools necessary for the daily management of a sales space.
The combination of these three departments, representing distinct but related professions, enabled Top Gun to achieve its first success on the French market.
