These brands chose My Pop Up Store for a successful Holiday Season

Since 2009, My Pop Up Store has supported more than 500 brands in the creation of their pop-up stores and temporary retail spaces in France and abroad. Combining experience, transaction and emotion, the pop-up store becomes even more powerful when anchored in seasonality. And the end-of-year holidays are a strategic moment to activate a Christmas pop-up store that brings together high foot traffic, strong gift-purchase intent and brand storytelling.

Here is an overview of the My Pop Store latest collaborations serving a successful experiential marketing strategy.

The end-of-year Pop-Up Store: a retail event requiring a strategic location

This year again, several brands entrusted My Pop Up Store with the selection of a venue in the heart of the Marais district in Paris. A strategic retail location, renowned for its commercial dynamism, tourist appeal and central role in end-of-year shopping journeys.

Zèta, a purpose-driven pop-up store in the heart of Le Marais

The young Bordeaux-based brand Zèta, specializing in vegan and sustainable footwear, chose to set up its pop-up store rue Sainte-Croix de la Bretonnerie. The objective: to reconnect with its Parisian customers while attracting new French and international consumers thanks to the high footfall in the area during the holiday season.

Although Zèta already enjoys strong online success through its e-commerce platform, this temporary retail space allows the brand to showcase and convey its values and responsible commitments directly, without intermediaries.

From a customer journey perspective, the brand’s craftsmanship is highlighted right from the storefront, sparking the curiosity of passers-by toward this Paris pop-up store. Once inside, visitors discover the materials produced by partner family-run workshops in Portugal and Italy.

Attention then turns to the colorful sneakers, made from vegan leathers and recycled materials — from the glue used to the laces.

Both welcoming and ideally located, the pop-up space chosen by the brand is fully managed by My Pop Up Store. Supported in securing a central retail location aligned with its brand image, Zèta successfully deployed an efficient concept that truly reflects its values.

Paix Dieu: an immersive temporary space anchored in the spirit of Holiday sharing

Also located on rue Sainte-Croix de la Bretonnerie, the Belgian brewery Paix Dieu offers an immersive journey into the world of its abbey beer. La Maison Paix Dieu, a pop-up store and unique tasting venue, strengthens the visibility of this niche brewery thanks to a strategic location with increased foot traffic during the festive season.

Designed as a space for sharing, this pop-up store in the Marais hosts tasting workshops that allow visitors to explore the flavors, aromas and brewing secrets of the Belgian brewery. A strategic choice to create lasting memories and embed Paix Dieu in the collective imagination of the holiday season, within a location identified by My Pop Up Store.

Le Guide Ultime: a made-in-France creators pop-up store in the iconic Rue du Pont aux Choux

Bold, irreverent and always ahead of the best parisian hot spots, Le Guide Ultime is a media platform highly active on social networks, regularly bringing its community together through physical events in Paris. For the holiday season, its founder imagined le super pop up, an unprecedented Made-in-France creators market in the heart of the iconic rue du Pont aux Choux.

Located in the Marais district, its venue has already hosted dozens of brand events thanks to My Pop Up Store. For Le super pop up, visitors discovered no less than 1,700 gift ideas, a photobooth and a vibrant, colorful set design. Signed Le Guide Ultime, this temporary retail space — sourced and created in under three weeks — was designed as a powerful meeting and exchange point, bringing a digital community into a unique physical retail experience.

When the pop-up store becomes a powerful storytelling platform, amplified by Holiday Season

At the end of the year, the success of a pop-up store relies on its ability to offer rare, exclusive and memorable experiences. Far more than a simple temporary point of sale, the pop-up shop becomes the embodiment of powerful storytelling and a true brand activation tool.

Calix by J’ai Lu: an Immersive Literary pop-up Store filled with Collector Editions

Designed and produced by the Nino Agency teams, this cultural event in Paris took place in the Haut Marais district, within a venue sourced by My Pop Up Store for its ideal surface area and prime location.

Offerting a true immersive experience at the heart of the fantasy literary genre, the Calix label leveraged the holiday season by offering flagship titles in exclusive editions with decorated edges, conceived as genuine gift objects. Captivated by the set design and the highly visual customer journey of this literary pop-up store, 1,300 visitors over three days widely shared their experience on social media, while purchasing an average of three books per transaction — clear proof of the effectiveness of experiential retail during the festive season.

Paix Dieu x Pierre Marcolini: a Unique Sensory Pop-Up Experience

Offering exclusive workshops and original experiences within a temporary retail space is a powerful lever to boost desirability and foot traffic for a pop-up store. La Maison Paix Dieu demonstrates this perfectly: at 7 rue Sainte-Croix de la Bretonnerie, the Belgian brewer hosts a unique Beer Pairing workshop in collaboration with chocolatier Pierre Marcolini.

This initiative transforms a pop-up store into the stage for an exclusive sensory experience, where brewing excellence meets fine chocolate craftsmanship.

During this 45-minute workshop, participants discover three emblematic beers — La Triple, La Nova and La Céleste — paired with three exceptional chocolates. Guided by experts, they explore pairings, textures and aromas in an immersive and convivial moment.

Zèta: an Exclusive Preview of a New Footwear Collection

For Zèta, the pop-up store is also an opportunity to unveil, in preview, a new line of city shoes, usually absent from its core vegan sneaker offering. This exclusive launch reinforces the notions of rarity and desirability, while offering consumers a privileged discovery experience.