Men’s Fashion Week and Haute Couture Week will take place in Paris from January 20 to 29, 2026.
Looking for a temporary venue to host your retail pop-up or showroom in a district with strong international foot traffic?

A pop-up store specialist since 2009, My Pop Up Store helps you find the perfect brand activation space during Fashion Week from a catalog of over 700 venues available on our online platform. And if you can’t find exactly what you’re looking for, our experts also offer a fully bespoke search service. Thanks to our in-depth knowledge of Paris’s key districts, My Pop Up Store enables you to source, negotiate, and book your pop-up retail space or showroom with complete peace of mind. For Fashion Week, venues are generally booked 3 to 6 months in advance, but a few hidden gems may still be available for last-minute rental.

Here is a selection of 10 venues to book urgently to showcase your collections or host a retail pop-up in an ideally located space during this major moment in Parisian life.

 

HISTORIC MARAIS

 

If only one district had to be chosen, this would be it. Choosing the Marais for your showroom or pop-up retail during Fashion Week means benefiting from highly qualified foot traffic. Between discerning local residents and visiting professionals, this iconic district brings together buyers, journalists, influencers, and high-spending international clients. Cutting-edge concept stores, art galleries, and fashion brands define the retail landscape of this unmissable Parisian shopping destination—ideal for strengthening your brand image.

These 3 venues are still available. Contact us.

 

3 Rue Sainte-Croix de la Bretonnerie

 

 

Ideally located between BHV and Rue Vieille du Temple, in the heart of the Bas Marais, this space enjoys a prime location at the crossroads of heavy tourist traffic and a demanding local clientele. Surrounded by renowned brands such as Pierre Hermé and Dinh Van, it benefits from steady footfall and exceptional visibility throughout the day.

With a total surface area of 60 sqm, the space includes 25 sqm on the ground floor—perfect for reception or display—and 35 sqm in the basement, which can be used as a sales area, storage space, or workshop. Ideal for unveiling your new collection during Paris Fashion Week, whether as a showroom or retail pop-up. Fully managed by My Pop Up Store, renting this venue guarantees rapid support from our teams throughout your rental period if needed.

 

7 Rue Sainte-Croix de la Bretonnerie

 

An exceptional space ideally located at 7 Rue Sainte-Croix de la Bretonnerie, one of the most popular and commercial streets in the historic Marais. Renowned brands such as Polène, Ba&sh, Levi’s, and the famous Pierre Hermé pastry shop generate constant foot traffic around this beautiful and spacious address.

The venue spans a total surface area of 134.8 sqm, harmoniously distributed over two levels. Please note: this venue is only available until mid-February 2026—last chance to make the most of it! Fully managed by My Pop Up Store, renting this space ensures fast and efficient support from our teams during your rental.

 

Exceptional space in the Archives district

 

Surrounded by fashion boutiques, art galleries, and antique dealers, this exceptional space is ideal for a brand activation during Fashion Week, whether as a showroom or retail pop-up. Benefiting from steady foot traffic drawn by the unique atmosphere of this historic district, it is located just steps from the Picasso Museum, Place des Vosges, and the leafy Temple and Louis XIII gardens. With a total surface area of 90 sqm, including a main space of 70 sqm, it offers multiple layout possibilities.

 

UPPER MARAIS

Stretching from north of Rue des Francs-Bourgeois to the edges of République, between Arts-et-Métiers, Temple, and République, this more confidential and creative district is home to iconic venues such as Carreau du Temple, renovated private mansions, galleries, stylish cafés, and independent concept stores. Ideal for hosting a showroom during Paris Fashion Week, its multifaceted personality makes it a favorite among international buyers. Don’t hesitate to browse our search platform for more venues in this high-potential district, or contact our teams for a bespoke search for spaces suitable for your showroom or retail pop-up during Paris Fashion Week.

These 5 venues are available to book immediately for the January 2026 Fashion Weeks. Contact us. 

 

Near Marché des Enfants Rouges

 

 

This 256 sqm showroom spread over two levels, with no street-facing window, offers an intimate setting ideal for presenting your collection during Paris Fashion Week. The ground floor features a 125 sqm open space, complemented by a separate 15 sqm kitchen and restroom. The first floor includes an 85 sqm space and a 46 sqm apartment. Located in the heart of the Upper Marais, surrounded by art galleries, concept stores, and exceptional boutiques, this large temporary rental space will appeal to a discerning audience.

 

Large boutique on Rue de Turenne

 

 

Located at the strategic intersection of Rue des Francs-Bourgeois, Rue de Turenne, and Place des Vosges, this boutique is the ideal showcase for your pop-up retail or showroom during Fashion Week, in one of Paris’s trendiest neighborhoods. With a surface area of 70 sqm, this character-filled space features white stone walls and wooden beams typical of the Marais. It is surrounded by prestigious addresses that ensure highly qualified foot traffic: Guerlain, Zadig & Voltaire, Bobbi Brown, Courage, Carrette, American Vintage, Oh My Cream, Make Up For Ever, Musée Carnavalet, and Musée Picasso. Its large 2.5-meter window provides exceptional brightness and visibility.

 

The charm of Rue Charlot

 

 

Looking for a charming boutique to host your retail pop-up during Paris Fashion Week? Ideally located on a lively shopping street, this address benefits from immediate proximity to Rue de Bretagne and the famous Marché des Enfants Rouges. Neighboring brands such as Mes Demoiselles Paris, Scoop Me a Cookie, and Ron Dorff enhance the location’s appeal, making it a must-visit shopping destination. With a surface area of 40 sqm, it fits perfectly into a dynamic environment combining Parisian charm, accessibility, and strong retail appeal. Perfect for a seamless brand activation, thanks to the My Pop Up Store service.

 

Hidden gem on Rue des Filles du Calvaire

 

 

Ideal for a retail pop-up during Paris Fashion Week, this welcoming 35 sqm commercial space is located in the heart of the Upper Marais, at 12 Rue des Filles du Calvaire. With its modern façade and framed windows, white walls, wooden floors, and contemporary lighting, this stylish setting is perfect for showcasing your latest collections to the Marais’s savvy audience and visiting buyers during Fashion Week. Managed directly by the My Pop Up Store teams, this venue guarantees close support and rapid intervention whenever needed during your rental period. 

 

Large showroom on Rue de Turenne

 

 

Surrounded by art galleries, designer boutiques, popular restaurants, and bars, this recently renovated 200 sqm space enjoys strong foot traffic from both local and international, refined clientele. Ideal for hosting a showroom during Paris Fashion Week, this temporary venue in the Upper Marais consists of two generously sized rooms with authentic charm, featuring exposed stone walls. It also offers dual access from two different streets, ensuring optimal visibility and smooth visitor flow.

 

SENTIER

 

The beating heart of Parisian life, the Sentier district stretches from the Palais Brongniart to the edges of Réaumur-Sébastopol. Historically a textile hub, the area has transformed into a hybrid neighborhood blending fashion, startups, showrooms, and creative offices. Numerous renovated industrial buildings make it ideal for hosting Fashion Week showrooms. A discerning international buyer audience mixes with fashion-forward Parisians and food lovers, abundant in this vibrant district. It is also a perfect location for hosting a retail pop-up during Fashion Week, when the neighborhood’s energy is at its peak. Available immediately for the January 2026 Fashion Weeks—contact us!

 

In the heart of Rue du Mail

 

 

With a total surface area of 230 sqm, this exceptional venue is located between Rue des Jeûneurs, the Grands Boulevards, and Rue Réaumur. Just steps from LVMH’s new Métiers d’Art site and the Sézane concept store, it fits perfectly into a creative and dynamic environment attracting both local and international clientele. A true boutique-gallery, it boasts unique architecture highlighted by a four-sided diamond-shaped glass roof, providing exceptional natural light. The space includes 170 sqm on the ground floor, a 60 sqm basement, and a 35 sqm glass canopy that enhances volume and brightness. A rare and sought-after address, perfectly located along the route of international buyers visiting Paris during Fashion Week.

 

PALAIS ROYAL

 

The soul of Parisian art de vivre beats strongly in the Palais Royal district, from the Palais Royal Gardens to the Louvre and the Opéra. Elegant, historic, and central, this golden triangle embodies prestige retail, blending galleries, jewelers, and discreet addresses. Highly frequented by affluent international clientele, the area offers premium tourist and cultural foot traffic, especially attractive during major events such as Fashion Week. It is the ideal destination for high-end temporary rentals, such as a retail pop-up store or showroom during Paris Fashion Week. If this area appeals to you for January 2026 Fashion Week, it is still available—contact us!

 

16 Rue Saint-Roch

 

 

 

Elegant and ideally located near Place Vendôme, this 85 sqm boutique benefits from the traffic generated by renowned brands such as The Kooples, Fragonard, and Palm Angels. Its large street-facing windows make it an ideal venue for a retail pop-up during Fashion Week. Spread over two floors, the space includes a sales area, fitting room, and water point with WC on the ground floor, as well as a second sales area, fitting room, and storage space on the first floor. Managed directly by the My Pop Up Store teams, this venue ensures privileged access to our experts and rapid assistance throughout your rental period if needed.