Glow Up House : the skincare popup store by Respire

Orange invasion in the heart of the Marais.
My Pop Up Store is proud to have supported the brand Respire in its search for a venue for the Glow Up House, a pop-up retail experience held from February 7 to 15 at 18 rue de Turenne.

Imagined by the agency Fair Retail, this immersive pop-up highlighted the new Boost skincare range, featuring three vitamin C–enriched products designed to reveal a radiant complexion.

From the carefully chosen location along the route of beauty addicts to the customer journey featuring several playful spaces, this pop-up store in Paris perfectly illustrates the new expectations of pop-up retail: immersion, expertise, and community, all centered around a strategic location.

Glow Up House : 140 m² in the heart of Le Marais 

For a skincare pop-up—as with any pop-up retail experience—the choice of location is crucial.

Respire entrusted My Pop Up Store with the search and selection of the ideal venue to host the Glow Up House. This marks the second time the brand has called on our services, following a successful collaboration in 2024 for the launch of the Activate skincare range.

To share the full expertise behind its new Boost range with the public, Respire wanted to take over a space in the heart of the Marais, a key neighborhood for attracting beauty enthusiasts. The choice of February was strategic: it met budget considerations (ahead of the more expensive Fashion Week periods) while also aligning with the products showcased, which focus on radiance and a healthy glow—making winter the perfect timing.

To meet the brand’s requirements, My Pop Up Store proposed several locations, two of which quickly became favorites. Just steps away from must-visit addresses such as Holidermie, Oh My Cream, and Korean Cosmetics, 18 rue de Turenne proved to be the perfect setting for a skincare pop-up, as it naturally fits into the route of consumers seeking new beauty discoveries.

What visitors could experience at this Paris pop-up boutique:

• The Glow Up Lab: an educational space to discover the science behind radiance and understand how targeted active ingredients work.

• A personalized skin diagnosis with Skin Coaches to recommend a tailor-made routine.

• The Glow Up Bar: complimentary coffee and vitamin-packed juices, echoing the hero ingredients of the range.

• The Glow Up Box: a free photo booth to capture a souvenir of your radiant glow.

Un pop-up store tendance pensé comme un véritable lieu d’expérience, où le retail devient un média et la pédagogie un levier d’engagement.

Best practices spotted at the Glow Up House

Alongside a strategic location, the success of a pop-up store in Paris also relies on precise planning of the occupancy schedule. For the Glow Up House, additional rental days were scheduled before and after the public opening: several days dedicated to setting up an ambitious immersive scenography, followed by dismantling under optimal conditions.

Before opening, the space was also used for sales team training—a key strategic step for any pop-up retail project, particularly when the brand operates as a DNVB, without a permanent in-store sales force.

Ensuring that advisors were fully operational on the new Boost range from day one—mastering the active ingredients, product benefits, and the skin diagnosis process—helped deliver a smooth, expert, and consistent customer experience from the very first day of the Glow Up House.

Looking for a venue for your pop-up store in Paris ?

What sets My Pop Up Store apart?

Our experts have direct access to property owners, ensuring complete peace of mind should any minor issue arise during your rental. Beyond simply sourcing locations, My Pop Up Store provides dedicated, personalized support and makes sure your rental experience runs smoothly from start to finish.

This is precisely what convinced Respire, which chose to work with us for a second time after a successful experience in 2023.

Contact us to bring your next pop-up store to life.