Michael Jackson Pop Up Store
Client
Universal Music
Context
Communication operation for the release of the movie This is It
Infos
Services: Location scouting – Scenography – Retail
Dates: October 2009 to February 2010
The event
Michael Jackson Pop Up Store
For the release of the movie This is It, My Pop Up Store was given the mission to create a shop to pay tribute to the late artist.
The pop-up was put in place in the Olympia and offered a diversity of Michael Jackson products. This was done to promote the movie, but also the release of a best-of album.
The shop was extremely successful and generated a great amount of buzz.