Produits Tripiers
Client
Tripe Products
Context
PR operation – Confédération Nationale de la Triperie Française
Infos
Services: Location scouting
Date: October 2010
The event
Chez l’ami Tripier
Pop-Up Restaurant
Who: The Confédération Nationale de la Triperie Française, VFC PR agency, and the chef Stéphane Jégo
When : Late October, 4 days
Where: Rue de Vertbois, 75003 Paris
How: pop-up restaurant in the form of a sushi counter dedicated to tripe products
Results: 130 plates per day, success heavily covered by the media (Le Figaro, My Little Paris, Merci Alfred etc…)
