The catalog's flagship boutique since 2012! It was entrusted to us by private owners anxious to make the most of their premises, previously used as an office, while retaining their freedom. This freedom doesn't exclude the loyalty we've enjoyed for over 10 years now!

The boutique has never been empty, and has seen a number of quality concepts come and go, all of which are a credit to the area.

Store leased by My Pop Up Store to be dedicated to ephemeral stores.

We manage it like any other store in our portfolio, demonstrating our faith in the model.

Since then, the boutique has gone from strength to strength, following the upward curve of the street.

Very popular with young, emerging trendy brands and fashion week customers.

A boutique entrusted by its owner, also since 2012, with unfailing loyalty.

This magnificent Art Deco showcase has welcomed high-end brands and concepts, generally for quite long periods.

IL Bisonte, Cifonnelli and Diptyque are just some of the brands that have graced the boutique with their operations!

Following a dispute with the former tenant in 2021, the owner took time to reflect before relaunching the marketing of his store under a commercial lease.

It was during this period of reflection that Frédéric approached our team and explained the issues at stake. In particular, he needed to retain the goodwill, while welcoming emerging brands and testing new concepts in a district known for its effervescence, but not particularly for its pop-up stores.

At the start of the new school year in September 2021, the landlord has asked our team to manage a program of brands that will occupy its space for short periods. The owner has chosen to dedicate the boutique to pop-up stores, so that he himself can occupy his store for a few weeks of the year if he so wishes, in particular for exhibitions and vernissages.

Since the beginning of our exclusive management mandate, we have supported the owner in all his projects to enhance the premises, while ensuring a 100% occupancy rate.

The owners chose to entrust the management of their store to My Pop Up Store to benefit from practical and financial advantages. On a practical level, the team takes charge of the administrative aspects: tenant selection and payment follow-up, entry/exit inventory of fixtures, small-scale management... freeing owners from the operational constraints inherent in managing a commercial premises. From a financial point of view, this collaboration ensures optimized revenues thanks to specialized management and proactive marketing of the space, with the ultimate aim of enhancing its value.

In 2016, My Pop Up Store won a tender to manage the gallery's common spaces (the central aisle), which had never been developed before. By marketing these kiosk spaces, we are not only generating additional income for the lessor, but also bringing quality to the mall and stretching traffic flows inwards.

It's also an opportunity to test brands that can then establish a lasting presence in the center's stores.

My Pop Up Store recently won an invitation to tender with the RATP, entrusting it with more than 30 network locations to be marketed as pop-up stores.

The subject is as seductive and promising as it is demanding in its implementation. After Lego and Wpuff, we're likely to see a myriad of new brands and concepts gain a foothold in the Paris metro.