One Agency, One Legacy

Since 2009, My Pop Up Store has been supporting the world's leading brands in their pop-up operations: Karl Lagerfeld, Krug, Happy Socks, Yves Rocher, The Pokémon Company... Location sourcing, storytelling, retail management, on-ground activation: over the years, a deep expertise has been built, project after project, season after season.

From that experience, Nino Agency was born, co-founded by Tania Demayo (ex-BETC) and Thierry Bisseliches, founder of My Pop Up Store. Not just another agency, but the natural creative extension of a group that knows pop-up from the inside out.

A Different Agency, for Different Projects

Nino Agency is a creative agency specialising in pop-up experiences : immersive, desirable, and performance-driven.

It brings together what few agencies can offer in one place: genuine creative sensibility, in-house production expertise, and a retail execution capability that turns every ephemeral operation into concrete results.

This isn't a positioning statement. It's an operational reality.

What Makes Nino Unique

Real creativity A creative team that specialises in pop-up, not generalist communication. People who think in terms of space, experience, immersion and emotion. Who understand what it means to bring a brand to life in the real world, and know how to make it happen.

Production, handled in-house The team manages production directly, with the rigour, flexibility and competitiveness that comes with it. Fewer intermediaries, greater control, deadlines met.

The venue, already sorted Through its integration within the My Pop Up Store group, Nino has direct access to France's most comprehensive catalogue of short-term spaces. Venue sourcing isn't a step in the process : it's a built-in advantage.

End-to-end retail management This may be where Nino stands apart most clearly. Drawing on over ten years of retail experience operated through MPUS Retail, including the management of Moleskine stores led by Adrien Bisseliches, Nino takes full ownership of the commercial operation: staff recruitment and management, sales tools, revenue tracking, reporting. From launch to closing.

The full event picture PR evenings, animation programmes, brand experiences: Nino orchestrates every dimension of the operation, with a single point of contact from brief to debrief.

Creative AND Performance-Driven 

Nino Agency starts from a simple observation: the best pop-up operations are the ones that inspire as much as they convert.

Too many creative agencies overlook retail. Too many retail operators overlook creativity. Nino is built for both, and adjusts the balance to fit each project: leading with image and immersion for a brand launch, leading with ROI and customer journey for a direct sales operation.

For every brand, for every objective, Nino sets the dial. But never lets go of either end.

Nino Agency is the creative pop-up agency of the My Pop Up Store group. Find out more: ninoagency.com

Discover the achievements of Nino Agency, our event agency.